Geethika Kanumilli started her own label at an early age and is now a well-renowned designer in the city, from fashion bloggers to Tollywood’s actresses are flaunting themselves in her designs. Her collection offers classy yet effortless silhouettes with fresh and fun shades and is known for its beautiful range of fresh colours and handcrafted Indian bridal wear, chic indo-western wear. “When I am about to start designing a dress for my client I start off with an intense thought of this person has to look the best in the party and stand out in the crowd. Although this sounds simple here, the intensity with which I think of this thought is abnormally high and that’s the reason why I try to come up with the unique colour combination that’s possible,” she says.
Tell us something about yourself?
I did inter in (Bipc), struggled to take up fashion designing course and then I finally got into NIFT. Everything was going well and I was highly motivated. Suddenly there was a health problem because of which I had to quit my college midway. But somehow I didn’t want to let people know about my health issue as I didn’t feel like using that as an excuse. I always believe that you don’t have to explain people about anything but they would know when the time is right.
Tell us how you started your own label?
After I quit my college in the second year I took a break for few months did some research of my own and after that, I started designing two years back, I didn’t work for anybody or assist anyone previously. It was a bold move, but with the encouragement of friends and family, the dream came true. My father has been very supportive from the start and has helped me set up everything from starch. He made sure I was viewing it as a self-sustaining business and that’s how I started my own label.
How has the journey been so far?
The Initial days of work were very challenging. It was hard because I didn’t intern anywhere, learnt everything on my own. I was very clear from the first day itself that I was working not for money, but for glory. So the journey so far was great for me. If in case there were no hard times for me, I would’ve still become designer but probably a normal designer. That pain raged a fire in me which helped me to create best designs.
What do you do in your leisure time?
In my leisure time, I sketch designs and I also travel and explore the place to get inspiration. I spend my time with friends.
How do you manage your work and personal life?
I don’t really have a separate time for work and time for myself I am pretty much at home when there is no work, I actually enjoy working a lot so I don’t really feel any burden of work or anything.
What is next for you?
Right now we are expanding which is a major thing for me so we are moving into bigger and better space and I am working on the interiors. We are looking at growing as a brand. I will be working some new designs like Indo-Western. Also, we are expanding to other cities. So basically there is a lot going on.
What is your proudest moment in your career thus far?
I started my career at an early age with no experience that’s one thing. My dad attends a lot of meetings so people ask him if “Geethika kanumilli” is your daughter and gives compliments about my work, or how good I am after which he feels very happy, that is like the proudest moment for me.
Three things you don’t leave home without?
My phone, wallet and car keys.
Who is your style icon?
I love Audrey Hepburn.
What inspires you the most?
Everything and Anything.
Your next trip will be to?
To Koh Samui Island
My family and friends.
Your favourite cuisine?
Depends on my mood as of now Pan Asian.